Logo for my wife’s photography business. She specializes in child photography, so we both agreed that we wanted something fairly playful. At the same time, she did not want the “typical photography logo” which seems to consist of the photographer’s name in a script fot with decorative swirls all around it.

I got the root of the idea from a set of wooden alphabet blocks my wife purchased as a prop. I knew I wanted blue and pink, so I ended up picking their compliments (more or less) for the other two colors. Overall, very happy with it and its execution (so far) in print and web.